I recently tried Tangier's "Cooling Strawberry". It took a few tries to get the method down (and I tried a variety of things from glass bowls to funnels, with and without mods, and screens, glass to stainless"). Once I got it down, I liked it. I think its fine if someone doesn't like it, but thats no reason to bash it or complain about it even. Some people are getting too personal about this. I used to smoke a pipe. Some tobacco blends smoke really easily, and some are much more difficult to get down. Its all about technique. I had friends who missed out on some great blends by small companies because they thought it was too much effort to pack their pipe (briar I mean) properly. I like Tangier's for what it is. But if you don't want to take the time to figure it out or don't think its worth it, that's cool. But it certainly does not make the tobacco not worth it.